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Survey for Parents/Grandparents 2025

Thank you for taking a few minutes to help us! We create books, shows, and activities that inspire kids to learn, grow, and explore through creativity, kindness, and fun. Your feedback will help us design content and experiences that best serve families like yours.

Section 1: About You

1. What is your role?
Parent
Grandparent
Aunt/Uncle
Other
2. How many children/grandchildren are you purchasing for?
1
2 - 3
4 or more
3. What are their ages? (check all that apply)

Section 2: Interests & Preferences

4. Which types of content are most valuable for your family? (select up to 3)

  1. How important are the following themes for your family? (Rate 1–5, with 5 being very important)

6. How do you usually discover new children’s content? (check all that apply)

Section 3: Buying & Engagement Habits

7. How often do you purchase new children’s books or activities?
Weekly
Monthly
A few times a year
Rarely
8. When considering a purchase, what factors matter most to you? (choose top 3)
9. Which formats do you prefer?

Section 4: Future Wants & Needs

11. If we offered a subscription box or membership (books, crafts, videos, activities each month), how interested would you be?
Very interested
Somewhat interested
Not interested
12. What price range feels comfortable for you when buying children’s books/activities?
Under $10
$10–20
$20–40
$40+

Section 5: Final Thoughts

14. What’s one thing we could do that would make life easier, more fun, or more meaningful for your family?
Yes
No
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